Advancements in printing technologies are opening opportunities to print beyond 2D. In particular, single and multi-pass inkjet technology offers a new capability to recreate surfaces with both physical and apparent texture attributes. In “Capturing and Communicating Surface Texture in the Decor Market,” Rob Lawrence, Business Development-Metis Scanners, CGS Publishing Technologies International (Booth 11743), will distill why objectively-created surface texture is critical to a more realistic recreation, and share methods on how this data can be captured and reproduced using scanning and UV printing.
As our industry responds to rapid growth and the demand for direct-to-substrate digital print manufacturing, the need for accurately capturing texture and color has become less of a "nice to have" but rather, a necessity, Lawrence says.
On Wednesday at 2:00 pm, come to Room C142 to see and hear examples of UV inkjet (single and multi-pass) to produce highly realistic reproductions in fine-art, displays, and industrial décor.
- People:
- Rob Lawrence