Letter From The Editor: Exploring Healthcare’s Printing Opportunities

Denise Gustavson, Editor-in-Chief: With more than 25 years of experience in the visual communication markets, Gustavson has in-depth knowledge of the issues, challenges, and technologies of the industry. Reader feedback is always encouraged. dgustavson@napco.com

Since the outbreak of COVID-19, the global healthcare landscape has undergone a profound transformation. The pandemic not only exposed vulnerabilities within those systems, but also spurred an accelerated wave of innovation, adaptation, and collaboration. From the adoption of telemedicine to the development of new protocols and treatment approaches, the industry has been compelled to evolve to meet the challenges presented by the virus. With a heightened focus on infection control, digital advancements, and a reimagining of healthcare delivery, COVID-19 has catalyzed significant changes that are reshaping the way we perceive and experience medicine in the modern era.

The use of printed signage in this market has also evolved. Traditionally, healthcare providers relied on printed signage to communicate important information to patients and staff. However, advancements in technology and changes in regulations have brought about significant changes in the way printed signage is used.

Despite the industry leaning towards digital signage, there is still a place for printed signage in the market. Printed signs are durable and can be used in areas where digital signage may not be practical, such as in patient rooms, or in areas where there is limited space for displays. Printed signs can also be customized to meet the specific needs of healthcare providers, such as using braille or large fonts for patients with visual impairments.

Another trend is the use of signage to promote patient safety. Printed signage can be used to communicate information to patients and staff, such as reminders to wash hands or to wear personal protective equipment. This is particularly important in settings where infections can spread quickly, such as hospitals and clinics.

In addition to promoting patient safety, printed signage can also be used to improve the patient experience. It is no longer limited to merely guiding patients from one location to another; it is increasingly being utilized to create a patient-centric environment. Hospitals and clinics are incorporating wellness-oriented signage that promotes healthy lifestyles, highlights community resources, and encourages patient engagement. Inspirational messages, positive imagery, and personalized welcome signs help foster a warm and comforting atmosphere, ultimately enhancing the overall experience.

As the medical industry continues to evolve, it will be important for print service providers to work closely with healthcare providers to continue to evaluate their signage strategies to ensure they are meeting the changing needs of patients and staff.