Kornit Digital Delivers on Vision of Transforming Industry to On-Demand Sustainable Fashion and Textiles at PRINTING United Expo 2023
Kornit Digital took its success at ITMA Milan 2023 one step further at PRINTING United Expo 2023 – closing the gap brands encounter from broken fulfillment ecosystems by introducing digital supply chain solutions. The Company featured exclusive sessions with customers Mad Engine Global LLC and Augusta Sportswear – demonstrating the transformative effectiveness of on-demand, short-run, sustainable digital production.
“The fashion and textile industry is changing at unprecedented speeds, and brands and fulfillers must adapt now or fall behind. Broken, analog supply chains just cannot match market demand for unlimited creativity, a surging creator-led economy, and fast customer response in this growing world of e-commerce and evolving brand and retailer requirements,” said Ronen Samuel, CEO at Kornit Digital. “At ITMA Milan 2023, we said this shift was happening – and happening fast. Since then, our on-demand, digital production portfolio has helped transform real customer challenges into new opportunities. We’re proud to highlight the reality of digital production going mainstream with our MAX technology at PRINTING United Expo 2023.”
Holistic Digital Production Ecosystem
Kornit solutions at PRINTING United Expo empowered producers to streamline supply chains with efficient, single-step direct-to-garment and direct-to-fabric technologies, robust pigment ink sets, energy-efficient smart curing systems, with diverse applications for colorful and even neon or 3D fabric and garment decoration. Expanding globally at retail quality is now also available as a service - powered by KornitX – connecting brands with a global fulfillment network of Kornit MAX users.
Kornit MAX technology is ideally suited to create endless new opportunities for on-demand customization. The technology now brings new capabilities for printing direct-to-polyester with vibrant unmatched colors, even neon, in the most sustainable way possible.
“We are excited to partner with Kornit for polyester direct-to-garment printing. Together, we look forward to delivering a single-unit polyester printing solution for the team sportswear market,” said Brad Sullivan, Vice President of Business Development, Augusta Sportswear.
"As the market shifts towards smaller MOQs and reduced inventory, our adoption of Kornit MAX technology enables faster response and scalable short runs - up to 400 prints per hour with a single operator,” said Jaymes Clements, Executive Vice President – Print on Demand Production at Mad Engine Global, LLC. “By integrating Kornit Apollo into our MAX-powered fleet, we’re not only expanding our capacity but also unlocking opportunities in untapped brand markets. With enhanced retail support and expanded license coverage, we're poised to make a significant impact in these new horizons.”
As part of its strategic commitment to customers, Kornit also announced its partnership with Adobe, providing the foundation for the next-generation of Kornit’s Raster Image Processing (K-RIP) software. Fueled by the Adobe PDF Print Engine, K-RIP is engineered to help brands and producers deliver repeatable, reliable images for the highest quality in digital garment decoration.
Standing United and Strong
Despite the current environment in Israel, Samuel believes Kornit is stronger and more unified than ever, something he highlighted at PRINTING United Expo: “As a company and as people, Kornit strongly condemns the horrific attacks by Hamas on Israeli civilians last week – including the barbaric murder and slaughter of innocent civilians including children, women, and the elderly. This fight is not only about Israel or the Jewish people, but a battle of humanity against evil. Among the values we share are commitments to free speech and self-expression, rational discourse, diversity, the dignity of humanity, and the abhorrence of antisemitism and racism. The actions of Hamas are antithetical to our values and as people. The highest priority we share is compassion for one another. Our employees, their families, partners, and the entire community are in pain and there is no greater moment for us to pull together with love and support.”
He concluded, “Kornit is committed to the uninterrupted success of our business, customers, and community – and we do not expect customers to encounter any disruptions. Our operations, including R&D and production facilities, are fully functional and we’re dedicated to maintaining business continuity and prompt service. We have strong reserves across all operating regions to meet demand throughout the upcoming peak season and beyond. Finally, I would like to thank our customers, partners, and the entire community for their thousands of messages of support and love. As Albert Einstein once said, ‘the world will not be destroyed by those who do evil, but by those who watch them without doing anything.’”
The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-format Impressions.
