Kongsberg CEO Explains Benefits of the MultiCam Acquisition

The blurring of the boundaries between the adjacent Kongsberg PCS (Booth 4807) and MultiCam (Booth 5207) booths isn’t accidental. Three Kongsberg digital cutters, two MultiCam Apex routers, and MultiCam’s new Celero 4 flatbed digital cutter were demonstrating how PVC, textiles, foam board, adhesive vinyl, corrugated, honeycomb board and acrylic could be converted into different types of products. 

Together, the booths showcased the wide range of equipment Kongsberg can offer after acquiring MultiCam in August of 2021. 

During an in-booth interview, Kongsberg CEO Stuart Fox said, “We want to expand into adjacent markets and have a much broader approach to the world of cutting, whether it’s cardboard, aluminum, Plexiglass, or vinyl stickers. We want to have a solution for all customers.”

To develop new products for a broader range of customers around the world, Matt Thackray, Kongsberg VP and general manager for the Americas, is leading efforts to leverage the best practices of two strong engineering organizations – the Kongsberg Precision Cutting Group in Kongsberg, Norway, and MultiCam’s Router and Fabrication Group in Dallas, TX. 

New types of cutting capabilities are important because many sign and display companies now offer services that extend beyond printing, such as non-printed elements of immersive brand environments and experiential activations. 

“It’s important to me that we build the machines that customers want,” Fox emphasized. “I want them to last 15 years and be reliable. However reliable they are, I want to continue to raise the bar.”