Keeping Pace with an Evolving Industry

Kirk-Rudy FireJet

It’s no secret that the print industry has undergone some profound changes in the past ten years. Changing communication platforms, shifting business dynamics, and new competitive threats are all affecting the way printers do business.

Despite all these changes, optimism is on the rise. SGIA research shows that a staggering 95% of printers report they believe expansion is possible beyond their current primary offering. And 93% of printers believe that expansion is happening within the industry as a whole.

Successful printers know that if their businesses are to succeed, they need to approach printing in a new way. Rather than try to produce more volumes of the same print jobs, these printers are taking a new approach: finding new opportunities outside their primary offerings.

“There are opportunities in lots of print markets,” says Bob Mills, GM at Kirk-Rudy (Booth 11734). “But these are new kinds of opportunities, ones that that require a new perspective and different types of equipment that can create the level of innovation needed to succeed.”