Joseph Popolo to Present EFI Connect Keynote on Experiential Marketing Opportunities

An important lesson in successful experiential marketing

“Connect attendees will have much to learn from Joseph Popolo’s journey with The Freeman Company and its approach to better, integrated experiential marketing services management,” said Frank Mallozzi, chief

revenue officer, EFI. “His deep knowledge and leadership know-how in creating some of the world’s most important tradeshow events will illustrate the important role EFI customers can play in establishing and magnifying business brands.”

After working in government affairs for Roadway Services Inc., Popolo joined Freeman in 1997 as assistant treasurer. He was named vice president of finance and treasurer in 1999 before being promoted to president of Freeman’s Exposition Services Division two years later. He was promoted to CEO of Freeman in 2008, and was recently named CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies, and Alford Media. Popolo’s leadership in the last 10 years has been marked by expansion in the EMEA and Asia Pacific regions, with Freeman serving as a strategic partner to a growing customer base.

Popolo has a bachelor’s degree in finance from Boston College’s Carroll School of Management, and an MBA, with concentrations in economics and finance, from the University of Chicago’s Booth School of Business. In 2013, he was recognized with the Ernst & Young Entrepreneur Of The Year Award for the Southwest Area North region. He serves on the CEO Roundtable of the U.S. Travel Association and previously served on the board of directors of the International Association of Exhibitions and Events and the board of trustees of the Professional Convention Management Association.