In today’s wide-format segment, innovation comes in many forms. And while the term “innovation” is often applied to the printing systems we use or the materials we image, decorate, or transform, it is the innovative approaches of wide-format producers — a broad term to be sure — to expand their reach,
grow their companies, or seek higher value customers, that we address here.
This series of articles presents four wide-format companies that have undertaken the quest for new directions. Through healthy doses of inspiration, a can-do spirit, and the willingness to go the extra mile to maximize their offerings, they have found strong ways to differentiate themselves by product, by value, and by reputation.
The companies profiled here serve different customers in different ways. One has a laser focus on digitally printed wallpaper, another is using the inspiration of nature to seek a better way to produce event graphics. One has grown toward high-value applications, while another has proven essential in working with architects and interior designers. All are innovators.
How does your company define innovation for itself and the segments it serves? How has this definition served to grow your company and expand the opportunities it seeks? Let us know. We would love to share.
Binick Imaging: An In-house Printing Powerhouse
Design to Print: Blending Great Print and Sustainability
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.