Integrating MIS and Marketing Automation

John Murphy

All technology is converging. Gone are the days of a single, sole supplier for all your technology solutions. The world today is very much about selecting the best applications for your business and then plugging them together. Marketing automation solutions are no different, and just as we have seen a rise in the number of our customers who are adopting these solutions, we have consequently seen an increase in requests to integrate them with our MIS,” reports John Murphy, Workflow Specialist, Tharstern (Booth 11551). “Our customers are looking to use the reservoir of information inside their MIS to drive their marketing efforts,” he says.

“The Convergence of MIS and Marketing Automation in Print” is designed for those wondering whether or not to take the plunge and invest in marketing automation software. Murphy will be discussing how a printing company can use the software, and how it will help their sales and marketing teams work more closely with each other. He’ll also be taking attendees through a demo of one provider, Hubspot, and showing how it can integrate with an MIS and the benefits this would bring to a printer.

The session takes place Friday, October 25^th at 11:00am in Room C142.

Key takeaways of the session include:

• How marketing automation software can help printers.
• How to integrate marketing automation software with your MIS, including the time and costs involved.
• Learn some key ways to use marketing automation combined with an MIS to drive targeted marketing campaigns.
• How sales teams are using automation to increase conversion rates.