Inspiration Spotlight: Celebrating the Power of Curiosity, Passion and Purpose
The partnership between Vomela and 3M goes back for more than half a century, and this project —like many Vomela projects — was printed on 3M materials.
3M wrapped its main headquarters building to encourage people to pursue their own sense of curiosity that can lead to discovery and problem solving. Viewable from the eastbound and westbound lanes of Interstate 94, the building wrap covers 30% of two sides of the building and serves as a visual representation of 3M’s Wonder campaign. The Wonder campaign seeks to inspire people to examine the world around them and see that curiosity can lead to great discoveries.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.