Inside Look: PA Printer Produces More Than 17,000 Apparel Pieces for Super Bowl Champion Eagles
The following article was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.
“I’m not a betting man,” Ron Augelli says. “I don’t bet. I don’t go to the casino. But on this game, what do I have to lose, right?”
This isn’t the story of someone falling victim to the siren song of sports gambling. It’s how the owner of one branded merchandise printing company saw the opportunity for a business windfall thanks to a bit of magic on the part of the Philadelphia Eagles.
Augelli owns Talk Shirty To Me, based in Dickson City, PA – a couple hours north of Philadelphia. Thanks to an impressive track record of producing championship merchandise for teams across the country, Augelli and co. were offered an opportunity to print for Super Bowl LIX merchandise.
Only there was a choice to make: Accept smaller purchase orders that would allow Talk Shirty To Me to print wearable merch for either the Kansas City Chiefs or Philadelphia Eagles regardless of who won. Or, take a risk and get a bigger purchase order to print just for the Eagles – but only in the event they actually prevail. Augelli decided to roll the dice. From his vantage point in the Keystone State, surrounded by plenty of Eagles fans and doing the simple math that it would end well for his business, he took the Eagles PO.
Boy, did it ever pay off.
Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.
