ImageMark Expands Into Promotional Products Market and Adds Promotional Expert

Mike Newcomer

ImageMark, a provider of custom printing and marketing asset management solutions, announced its expansion into the promotional marketing space and the addition of promotional expert Mike Newcomer to the ImageMark team.

ImageMark opened in 1924 as a small print company in Gastonia. CEO, Walter Payne, acquired the company in 1996 and quickly recognized that business customers needed far more than print solutions. In 2004, the company launched a web-to-print portal, when internet use for ordering and customization of print materials was a new concept to most business consumers. Since that time, ImageMark and its solutions have grown to include ResourceONE, a leading marketing asset management service, direct mail, wide format printing, fulfillment and distribution. Effective today, ImageMark adds a complete suite of promotional products, and the expertise of Newcomer, to support the diverse marketing programs of a growing customer base.

“For years we received regular requests from customers for support of their internal and external promotional campaigns,” said Terry Payne, Executive Vice President, ImageMark. “Our customers indicated a strong preference to work with only one vendor for print and promotional items, and it was clear from the feedback that they wanted ImageMark to be that partner.”

Working with a focus group of customers who had asked most frequently, ImageMark learned what they valued from a promotional items provider and worked to build a custom solution that would deliver the service on the same level of excellence as ResourceONE.

For ImageMark, part of building the solution was finding the right expertise to lead it. “Mike Newcomer has over 15 years of experience in the industry and has worked as both a buyer and a seller. He understands the value that well-executed promotional programs can provide not only for external marketing efforts like trade shows and events, but also for internal HR incentive and safety programs,” said Payne.

“I’m thrilled at the opportunity to join the ImageMark team and build on the strong foundation and history of an innovative provider,” said Mike Newcomer, Promotional Expert at ImageMark. “Together, we’ve built a promotional solution that ensures the variety and the quality that our customers expect from ImageMark.”

Source: ImageMark