Imageco Helps Dr. Martens Take a Sustainable Step Forward

The HP Latex 800W can print at speeds of up to 36 m2/hr (388 ft2/hr) and delivers vivid colors and finer image details. It also operates using water-based inks delivered in HP Eco Cartons, made from cardboard material, reducing the amount of plastic used by 80%.

“HP Latex inks are water-based, which means they met the job criteria really well. The fact that the ink is also vegan fitted in perfectly with Dr. Martens’ range of vegan boot products,” Swinson-Bullough said. “Add in that the inks also deliver the sharp quality needed for short run POS and internal graphics, and are GOLD GUARD certified and free of VOCs, they proved to be the perfect solution.