How to Turn an Opportunity from “Maybe?” to “Absolutely!”

Stouse’s (Booth 3882) reseller, a mid-sized commercial printer, had a potentially business-changing opportunity. However, he didn’t have the equipment capacity nor the labor resources to complete the job within the timeframe the end user needed.

A nationally known transportation organization found exactly what they were looking for when they happened upon a decal they loved. It had been exposed to the elements for an extended period of time, yet it still had brilliant color. The thickness and type of material was what they needed. It was also the size they’d been looking for and it hadn’t weathered at all. They went to the reseller to get something just like it. But they needed 150,000 of them — a quantity the reseller had never done before — and all within six weeks. Additionally, the end user wanted production samples, which would add to the project timeline. It was a tall order, and one he couldn’t fulfill with his own resources, so he reached out to Stouse.