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Who they do business with
Print buyers, from those with decades of print experience to those just ordering for the first time, are doing business with Honsa-Binder. Their online customers tend to be individuals working for larger companies who are responsible for placing supply orders for their location or departments. These buyers are typically less familiar with the printing process and don’t want to spend a lot of time on their ordering experience. With that in mind, Honsa-Binder needed a website with user-friendly tools and the ability to customize services for each account.
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