Honsa-Binder Printing Turns to PrinterPresence for W2P Efficiencies

Print buyers, like most consumers, are all looking for something a little different. Some want the latest technology for the lowest price, and prefer doing business online. Others value face-to-face interaction and service — but again, they’re looking for the best deal. All customers want quality. For St. Paul, Minn.-based Honsa-Binder Printing, the challenge was to educate its website customers about value — or exactly what they get for their price point — which can often be more easily done in person than online. A second challenge: managing expectations about customization. Some of their buyers who are familiar and comfortable with technology wanted to be able to customize beyond what the old system allowed or the boundaries it had set.