GSP Designs New Convenience Store for GPM Investments
GSP, a leading provider of end-to-end retail services and solutions, announced today its redesign plans for Richmond, Virginia-based GPM Investments, LLC (“GPM”), a rapidly growing leader in the U.S. convenience store industry. Over the next three to five years, GPM plans to remodel approximately 360 sites among its portfolio of brands in key locations across the country including fas mart, E-Z Mart, and Scotchman.
“This is an exciting time for GPM Investments, and we’re truly honored and grateful to be entrusted with their extensive remodeling initiative,” said GSP Vice President of New Business Development Craig Neuhoff. “Our goal is to build an unforgettable store experience that will successfully increase same-store sales as well as act as the formula for future rollouts.”
“The prototype our Design team created takes a holistic approach to developing a cohesive store, fuel food service brand designed to surprise, delight and improve the overall customer experience,” explained GSP Vice President of Design Services Steven Cohen.
“With long-term brand success in mind, GSP’s new store redesign package impacts the entire interior and exterior of the store and includes key category merchandising strategies such as beer caves, foodservice and a robust beverage experience intended to optimize traffic to categories within the store as well as create excitement about various in-store product offerings,” added Steven.
The newly designed stores will feature expanded food offerings including grab-and-go and prepared food menu options, frozen food and pizza.
“Delivering on customer expectations is key for GPM. This redesign project is intended to meet and exceed these expectations to help revitalize our regional brands,” said GPM Executive Vice President Chief Merchandising and Marketing Officer Michael Bloom. “We look forward to introducing our fresh, modern look to both new and existing customers across our markets.”
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.
