GSP Creates Smart and Stylish New Branding for 21 Kwik Trip Stop-N-Go Stores

GSP, a leading provider of retail services and solutions, has partnered with Kwik Trip to create new exterior branding elements for the convenience retailer’s recently acquired Stop-N-Go stores.

“GSP understands what strong brands are made of and how to design modern and timeless graphics and branding elements,” said Steven Cohen, GSP’s vice president of design services. “When Kwik Trip approached us looking for a new, updated, modernized look for its Stop-N-Go stores, we created the logo and graphics package that could be applied to the store’s canopies and exteriors,” explained Steven.

“We wanted to ensure that the new Stop-N-Go brand was contemporary, exciting and memorable,” said Kwik Trip Director of Marketing and Advertising Mark Meisner. “GSP knows how to evolve brands through all levels of the customer experience - we’re thrilled with the end results,” added Mark.

The new Stop-N-Go logo and color palette will affect 21 stores in southern Wisconsin and northern Illinois.

Source: GSP

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