GSP Announces New Partnership With Casey's General Stores

GSP, a leading provider of retail services, today announced an agreement with Casey’s General Stores, Inc. the fourth-largest convenience store retailer and fifth-largest pizza chain in the U.S.

Due to the company’s accelerated growth, Casey’s has entrusted GSP to manage the production and fulfillment of store-specific point-of-purchase (POP) materials for more than 2,100 Casey’s locations throughout 16 states.

“This is an exciting time to be a part of Casey’s marketing program,” said GSP’s New Business Development Director, Craig Neuhoff. “With the launch of their new brand platform and the growing complexity of their different campaigns, we’re confident GSP’s AccuStore can help Casey’s tailor their new message and fantastic offering to the specific needs of the many markets they serve,” added Craig.

“GSP’s deep understanding of our operating model and the flexibility that their AccuStore technology provides, makes them an ideal fit for us,” said Casey's Vice President, Marketing & Advertising, Megan Elfers. “We’re thrilled about Casey’s new brand platform and pleased to have GSP’s support in making it a store-level reality.”

Source: GSP

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