BURLINGTON, ONTARIO, CANADA — July 26, 2018 — Graphic Whizard’s decision to exhibit at PRINTING United in Dallas, Texas (October 23-25, 2019) proves that there can be more than one magnet city for a top print industry trade show.
The company, a leading supplier of print finishing solutions, sees the event as “an opportunity to participate in a trade show that will draw a different customer set than the one that attends other shows that we participate in,” according to Steve Allen, President and CEO. “Texas and the southern states are a strong marketplace for us, so the location of this show is ideal.”
“We fully support any show that locates itself in marketplaces that don’t traditionally get served by other shows,” he states. “PRINTING United will allow us to demonstrate new machines to existing customers and prospective ones and will no doubt pay for itself by the time the show closes.”
Inspired by the industrywide trend toward convergence – printers moving beyond their primary offerings to seek new profit opportunities in other print market segments – PRINTING United is the first trade show to address all segments of the graphic communications value chain.
PRINTING United is the successor to SGIA Expo, the industry’s premier showcase for graphic and visual communications. It will follow SGIA Expo’s final edition in Las Vegas (October 18-20, 2018) and will be accompanied by BRAND United, a co-located learning experience aimed at brand owners, marketers, and other consumers of the B2B products and services that PRINTING United will showcase.
“Graphic Whizard is excited to participate in PRINTING United in 2019,” Allen declares.