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“We fully support any show that locates itself in marketplaces that don’t traditionally get served by other shows,” he states. “PRINTING United will allow us to demonstrate new machines to existing customers and prospective ones and will no doubt pay for itself by the time the show closes.”
Inspired by the industrywide trend toward convergence – printers moving beyond their primary offerings to seek new profit opportunities in other print market segments – PRINTING United is the first trade show to address all segments of the graphic communications value chain.
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