Giving Brands a Boost

Mary Ann Geers, SVP for Marketing and Corporate Strategy at GPA (Booth 338), and Matt Buckley, Business Development Director for the Wide-Format Market at GPA, are leading a session today to help businesses adjust to the ever-changing retail environment. The presentation is at 12:00 pm in room N119.

“We will discuss how the print market is changing and why and what the printers can do to assist their brand managers to deliver a real-life brand experience in retail setting vs. the internet and when that can happen,” Geers says.

The focus is to educate attendees using experiences of other brands and showing them how to apply these to their own brands. “Delivering real life brand experiences, how to take the brands to where the consumers really are including outside environments through various POP in overlooked spaces where consumers spend their time,” Ann Geers says.