Getting the Most Out of PRINTING United if You’re a Commercial or Package Printer

Plan ahead

While you don’t need to have a detailed, minute-by-minute breakdown of your entire PRINTING United experience, don’t plan to just wander aimlessly, either. Take the time to break down what is most important, whether that is technologies to explore, vendors to meet with, educational sessions to attend, networking events to experience, or something else altogether.

“People should try to plan,” says Joe Varone, president of GMG Americas (Booth 10561), “and make as many appointments as possible with the suppliers they want to meet with. It is always good to get the VIP treatment, not pulling them from another conversation [where you might not get the benefit of their full attention.] Read the Show Daily and certainly take advantage of free education programs. I see a lot of people who don’t find the time to do that, and it’s one of the best values you can get on a return on the investment you made to be at the show. Be familiar with the floorplan before arriving, and not just the major booths.”

Take the time to create a plan anchored with key appointments and educational sessions that can’t be missed, with plenty of time built in for exploring new opportunities and technologies that might not have crossed your radar before. With this strategy, you will ensure that you return to your business invigorated with all of the possibilities, and with a vision for the future that will see your business thrive, no matter where the path might take you next.