Getting the Most Out of PRINTING United if You’re a Commercial or Package Printer

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The reality is that print technologies are changing — and they are changing rapidly. For those used to offset printing, where a press can still be as relevant and productive 30 years after it was first installed as it was on day one, it will require a shift in thinking when it comes to the new opportunities out there.

“Take the time to understand the advancements in the printing and finishing technologies, as well as the integrated workflow that makes doing the work quicker and easier,” says Dan Maurer, VP of Digital Product Management at Heidelberg (Booth 10143). “Print is a hyper aggressive marketplace, requiring producers to keep up with the latest technologies, and quickly adapt their organizations to stay ahead and keep their businesses profitable. This is not easy because it is somewhat uncomfortable, but necessary for a sustainable strong and growing business.”