FUJIFILM Has a Clear Strategy for the Future

FUJIFILM (Booth N825) has a “very clear strategy,” said David Burton, its marketing director. Everything is developed around proving the ROI, ensuring print quality, and working for the customer.

Burton noted that FUJIFILM is the only printer manufacturer that has released an entire fleet of printers in the last 18 months: Acuity Prime 20 flatbed, Acuity Prime 30 flatbed, Acuity Prime L flatbed, Acuity Ultra RS 3.2m roll, Acuity Ultra R@ 5m roll, and Acuity Ultra Hybrid LED.

And FUJIFILM isn’t stopping there, announcing a joint development partnership with manufacturer Barberán to bring a high-speed, single-pass inkjet press to the sign and display market. Available by late 2023, the new press is projected to be able to print on all typical sign and display substrates, of up to 1.6m width, at speeds of 6,000 sqm/hr.

“We choose our partners carefully and Barberán is no exception,” Burton said in a statement. “We’ve been in close talks with them for more than two years because they have a huge amount of expertise in industrial print manufacturing and we saw an opportunity for a mutually beneficial relationship.”

Overall, FUJIFILM is calling its strategy “the new blueprint for wide-format.” “Some of the problems we solved, we didn’t even know we had,” Burton said, “and things that don’t need to be on the machines — we don’t have them.”

He invited everyone to visit the FUJIFILM booth to see the new lineup in action, as well as to talk directly to the engineers who designed the presses to learn more about how they work, and how they can help an entrepreneurial print shop owner take business to the next level.