From the Editor: What Makes Great Work?

There seems to be a common direction among the many trajectories of wide-format businesses — especially in the last couple of years. And that is a move toward greater efficiency.

As the quest to find and retain qualified employees continues to be a challenge, and as wide format becomes a more saturated, more competitive segment with tighter margins, producers are seeking ways to squeeze inefficiencies out of their businesses. And for wide-format producers, that challenge is not as easy as it is for other companies working in more commoditized spaces — the so-called widget manufacturers.

Most wide-format producers need greater flexibility than what typifies commodity production. They need the ability to produce a wide range of products in the most efficient way possible. Enter automation.
This issue of Wide-Format Impressions provides three strong views into the current state of automation for the segment and presents a compelling case for improving processes, while at the same time minimizing production costs. And that’s really the goal, isn’t it?

Successfully implemented, automation is a path to greater profitability, and in return, greater health for the business. So, whether automation interventions involve mechanical systems, software, common sense, or the profound possibilities of AI, the quest is well worth the effort. All that said, it would be unwise not to connect gains in automation to the achievement of greater quality, and thus, to stronger customer satisfaction. That’s really the other goal, isn’t it?

To illustrate the value of quality, this issue also features our annual collection of some of the best work done in the last year. As you dig into it, keep in mind that it is automation of both systems and processes (and of the mind, to be honest) that makes these innovative, complex, massive, surprising projects both successful and profitable. That’s what makes great work: doing the best work you can in the best way possible.

Finally, we are proud to announce the launch of the monthly Wide-Format Impressions Broadcast, a podcast series that will highlight thought leaders, innovative strategies, emerging industry trends, and essential knowledge.

DAN MARX

Content Director - Wide-Format Impressions

Dan Marx holds extensive knowledge of the graphic communications industry, resulting from more than three decades working across segments with business owners, equipment and materials developers, and thought leaders. Reader feedback is always encouraged.

dmarx@napco.com