Four Crystal City Buildings Wrapped with Local Artwork
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In addition to printing and installing large-format ads and community artwork, Britten is known for producing building façade replicas that are hand-drawn by CEO Paul Britten. "Building wrap replications originally started in Europe because local governments didn't want to lose tourism revenue while buildings were undergoing renovations," said Paul. In recent years, it has become a trend in the states and is making passersby do double takes. Exemplary facades in New York City have included the iconic Plaza Hotel, Porcelanosa USA and Third Church of Christ, Scientist.
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