Finding your Differentiator: What Makes Your Shop Stand Out?

• Is there one type or set of applications that have proven especially popular? Why do you think that is?
• When starting conversations with customers, what are some things they are trying to accomplish with their applications? 
• How do you pitch some of our more unique offerings and relate them to your clients’ goals and objectives?

These are just some of the questions you can start with to try to get a clearer sense of what you’re doing (or not doing) that’s edging out the competition — but also uncover your clients’ understanding of all you can provide, and their current challenges you can help solve. If you’re able to do further research into what your competitors are up to, it can help you develop a more complete picture, both of how you stand out today, and emerging threats to your competitive advantage tomorrow. Furthermore, it can help you tie your offerings to your clients’ objectives and challenges to further strengthen relationships and result in shared success.