Finding your Differentiator: What Makes Your Shop Stand Out?
- What made you decide to work with us? Why do you continue to work with us?
- Are there applications you don’t bring to us currently? Why? (It may turn out they don’t know you have the capability to produce certain types of applications.)
- How would you compare your experience working with us versus other print buying experiences you’ve had elsewhere?
- Are there certain challenges you are trying to solve with your applications (increased response rates, etc.)? This may help uncover some services you offer they don’t know you have, such as data cleansing and personalization beyond the name.
Similarly, you can ask your reps and operators:
A versatile leader with 20 years of combined, progressive experience impacting company performance and profitability through marketing leadership. Currently, Heather is senior director, marketing,
Commercial Printing Business Group, Ricoh USA Inc.
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