FASTSIGNS of Maple Shade Relies on SAi Flexi for Flexibility and Smooth Production Integration

The right tools

“Flexi has lots of clever features. For example, if you are processing a large number of similar pieces, there are short-cut keys that mean you don’t have to go through drop-down menu options,” he says. “Incorporating photographs and artwork from different sources is easy, and ensures that we get what we design.”

Chudoff also likes the way Flexi’s clean-up tool can be used to separate a logo from a background to prepare graphics for vehicle wraps. “Sometimes people don’t have logo files,” he explains. “We have to scan a letterhead, and work from that. The clean-up tool simplifies the process, and means we can get a result that the customer loves.”

Additionally, he uses Flexi to produce other signage and photographic wall murals, with logos and special effects incorporated. This enables him to exercise creativity, recognize opportunities, and find the best way to produce what the customer wants.

Cut vinyl still accounts for about 40 percent of Jeff Chudoffs jobs.

Jeff Chudoff likes how Flexis clean-up tool can separate a logo from a background to prepare graphics suitable for vehicle wraps.

FASTSIGNS of Maple Shade runs two subscriptions for Flexi software for undertaking vehicle application projects

Incorporating photographs and artwork from different sources is easy with Flexi, says Jeff Chudoff

The importance of vinyl

Cut vinyl still accounts for about 40% of Chudoff’s jobs. As in many states, New Jersey requires owner information on commercial vehicles, and the cut vinyl solution is enough.

The state requires the owner’s name and the name of the municipality where his principal place of business is located, and this must be in letters no less than three inches high. Other customers, explains Chudoff, see vehicle wraps as an important tool for their marketing and brand identity.

Chudoff is passionate about the role of the signmaker. “Vehicle wraps have a particular job to do,” he says. “Viewers have about six seconds to take in the information on a moving car or truck. That information should help the process of remembering them. That can be a logo, a graphic, a photograph, or a typeface. The right combination of a photograph with words can mean that it’s 87% more likely to be remembered.”

The right vehicle wrap shop can give advice on the best approach, too. In some circumstances, a partial wrap might be just as effective as a full one, and save the customer money. As a result, he might then be prepared to buy other signage.