Expo Bound: Staying Current and Making Connections

Lexie Markarian

The PRINTING United Expo — September 10-12 in Las Vegas — is just around the corner, and attendees are eagerly preparing for days filled with learning, networking, and inspiration. As we approach the Expo, we're excited to present a series of Q&A interviews with attendees from diverse sectors. They'll share their reasons for attending the PRINTING United Expo, the knowledge they hope to gain, and what they're most looking forward to at the event.

Street Level Studio
Lexie Markarian, Director of Sales
Highwood, IL
streetlevelstudio.com

Street Level Studio (SLS) is an award-winning, full-service marketing agency in the Chicago area. A 100% woman-owned business, SLS prides itself on delivering big agency results with small firm access for both global brands and growing organizations. Over the past 35 years, the agency has become a trusted and valued creative partner for several international brands in the printing industry, providing brand strategy, graphic design, websites, video production, digital marketing, content development, multichannel communications, and environmental design solutions.

WFI: What motivated you to attend the Expo this year?
Markarian: Keeping up with trends and new technology is key to providing added value to our printing industry clients. The more we understand the business challenges and opportunities, the better we can communicate their unique selling points to their target audiences.

WFI: If you're returning, what brings you back?
Markarian: We are thrilled to be back because PRINTING United Expo is always a great experience. It’s an amazing source of information and inspiration, plus the perfect place to make meaningful connections with current and new friends in the industry.

WFI: Which products, brands, or services are you most looking forward to seeing at the Expo?
Markarian: We have a keen interest in staying up to speed on the continued evolution of production inkjet technology, as well as the latest innovations in apparel decoration and flexographic printing — especially for the label and packaging sectors.

WFI: How do you plan to maximize your time at the Expo?
Markarian: We definitely intend to map out a plan of attack in advance to make sure we hit the high points of the expo and take advantage of key learning opportunities in the Knowledge Center while leaving lots of time to meet with clients, network, and have some fun, too!

WFI: How do you think attending the Expo will impact your business or career?
Markarian: Knowledge is the currency of effective marketing strategy and execution. The more we learn, the better equipped our agency is to provide creative marketing solutions that drive results for printing industry clients.

To read more Q&As with PRINTING United Expo attendees, visit the article: Are You Expo Bound?. To register to attend, please visit PrintingUnited.com.