Expo Bound: A Print Geek's Paradise

Scott Proctor, Altitude Color Technologies

The PRINTING United Expo — September 10-12 in Las Vegas — is just around the corner, and attendees are eagerly preparing for days filled with learning, networking, and inspiration. As we approach the Expo, we're excited to present a series of Q&A interviews with attendees from diverse sectors. They'll share their reasons for attending the PRINTING United Expo, the knowledge they hope to gain, and what they're most looking forward to at the event.

Altitude Color Technologies
Scott Proctor, VP of Sales
Las Vegas, NV
altitudecolor.com

Las Vegas-based Altitude Color Technologies is a 20+ year-old, privately owned, full-service grand format printing and installation manufacturer. We provide premium services, including SEG fabrics, vinyl banners, direct-to-board, CNC routing, Event and stage graphics, fleet wraps, and exterior building graphics.

WFI: What motivated you to attend the Expo this year?
Proctor: PRINTING UNITED Expo is my “go-to” show for all things printing-related.

WFI: If you're returning, what brings you back?
Proctor: As a multi–time attendee and a true “print geek,” this show is the perfect place for me to learn about new products, meet with industry colleagues, and spend valuable time with vendors. 

WFI: Which products, brands, or services are you most looking forward to seeing at the Expo?
Proctor: I’m always looking for new printing and finishing substrates to give our company an edge both in sales and manufacturing. 

WFI: How do you plan to maximize your time at the Expo?
Proctor: I usually plan on two days at the expo. The first is a quick walk of the entire show, making note of the booths that interest me. The second day is a deep dive focused on the products and vendors I identified on my first day. 

WFI: How do you think attending the Expo will impact your business or career?
Proctor: In my years of attending this expo, I have yet to walk away without at least one to three new substrates, finishing solutions, or vendor relationships.

To read more Q&As with PRINTING United Expo attendees, visit the article: Are You Expo Bound?. To register to attend, please visit PrintingUnited.com.