Expo 411: Networking for Success

The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.

Tracy Metzger, President and COO, Lowen Corporation

Lowen Corporation
Tracy Metzger, President and COO
Hutchinson, KS
lowen.com

Lowen Corporation, founded in 1950, is a family-owned business that provides graphic solutions for branding, advertising, information, and display. Lowen Corporation has four divisions: Lowen Color Graphics, Lowen Sign Company, Lowen Certified, and Lowen TradeSource. Lowen Color Graphics is a leading graphics provider for fleets, retail, events, and OEM markings. Lowen Sign Company is a leading signage manufacturer for U.S. real estate and home building. Lowen Certified is a graphic installer training, testing, and certification program designed by Lowen Corporation and 3M. Lowen TradeSource is a wholesale supplier of signage and graphics products to sign companies and resellers.

WFI: What made you decide to attend this year's Expo?
Metzger: It's just what we do!

WFI: How do you plan and make the most of your time at the Expo?
Metzger: The most important part of the trade show is networking. Building solid relationships with other professionals and experts and collaborating with other influencers has been essential for our success and growth. Networking can help us gain valuable insights, feedback, referrals, and partnerships to take our business to the next level. That's why I plan to make the most of every interaction and exchange at the trade show and connect with as many people as possible.

To read more Q&As with PRINTING United Expo attendees visit Get the Expo 411. To register to attend, please visit PrintingUnited.com.