Expo 411: Focusing on Innovation and Relationships for Business Growth

The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.

Christopher Dalley, Director of Marketing & Business Development, Vision Graphics/SBR Technologies

Vision Graphics/SBR Technologies
Christopher Dalley, Director of Marketing & Business Development
Salt Lake City, UT
visiondoesit.com

Vision Graphics/SBR Technologies is a large-format graphics manufacturer with 50+ years of experience. The company does everything from business cards to building wraps and everything in-between.

WFI: What made you decide to attend this year's Expo?
Dalley: I’m not the usual Expo attendee. My perception is that most attendees will are involved in the production and manufacturing process. In my business development role, I’m interested in innovative product ideas. While I enjoy learning about leading-edge technologies headed into print shops, I take more enjoyment talking with vendors about applications they are discussing or seeing in the market. They often see things from a different perspective, and that’s valuable.

WFI: For returning attendees, what brings you back?
Dalley: The industry is always moving. It is important to maintain relationships with vendor contacts. Those people have experience and ideas that are valuable to our company. The Expo brings everyone together in one place, which makes visiting easy… and a good use of time.

WFI: How do you plan and make the most of your time at the Expo?
Dalley: I should do more ahead of time to arrange meetings with known contacts. In any case, I’ll attend with multiple people from our company. We’ll also attend some association meetings that will be held in conjunction with the Expo. It’s great to share knowledge with other like-minded people.

WFI: How do you hope attending will impact your business/career moving forward?
Dalley: Our business is in growth mode as we are finding success in some different verticals. If I can glean additional ideas from the conference experience and put them into practice, it can only enhance my marketability, both within and without our company walls.

To read more Q&As with PRINTING United Expo attendees visit Get the Expo 411. To register to attend, please visit PrintingUnited.com.