Exploring Inkjet Adoption for High-Production Printing

Inkjet technology is improving and starting to make its way into the high-production printing industry. At the 2018 SGIA Expo, Nathan Safran, Director of Research at NAPCO Media, will discuss the emergence of high-speed, high-production inkjet devices and their impact on the market. The session takes place today at 12 pm in room N120.

Inkjet printer technology has continued to improve in recent years and their improvement in quality has made them a legitimate option for commercial printing applications. With these technological developments, more commercial printing companies are beginning to look into the difference in quality between inkjet and other more traditional commercial print technology, like offset. Safran will discuss the findings of the study by SGIA (Booth 1961) and NAPCO, which looked into the performances of inkjet printers compared to other printers in the industry.

Using inkjets can open up opportunities that companies would not have otherwise, such as new opportunities for full-color printing. If they do not meet the quality required in commercial printing, however, they would be more trouble than they are worth.

The study that Safran will discuss analyzed the state of the adoption of the technologies offered by inkjet. They will also discuss how, as the technology continues to develop, printers will continue to become less specialized and how businesses must adapt to these changes. 

The study analyzes how much has been adapted and how effective the adaption has been, but Safran will help attendees determine how the impact of the change effects them.

“PSPs are pressed to evolve their businesses and expand their thinking beyond their singularly focused area of expertise,” Safran says.