EFI MarketDirect StoreFront Now Handles Rentals and Reservations for Events and Exhibitions

Overall, the new solution makes it easier than ever for print businesses to adopt rental activities as a new profit center. Early users, such as Canonsburg, Pa.-based commercial print business Heeter, are using the new module to create new business opportunities.

“The rental feature allows us to offer additional value and convenience for our customers,” says Kayla Frost, project manager at Heeter. “It makes managing rentals and trade show materials much less of a manual process.”