Durst Hosts Grand Opening Party For New North American Headquarters
Last week, Durst’s employees, friends, family and neighbors excitedly gathered for the grand opening of its new 40,000 sq. ft. North American headquarters in Rochester, New York.
What’s perhaps most unique about the new building is the fact that it was transformed from a fitness center that stood for four decades to a state-of-the-art office and demo center that’s adorned with different wall graphics and art that pays homage to the city of Rochester as well as Durst’s European headquarters in South Tyrol.
One of the graphic elements people could see at the new facilities is a local roller coaster
There were also different 2D and 3D graphic elements found throughout the new office like a wall-mounted timeline of Durst’s history and a local rollercoaster graphic that’s meant to invoke nostalgia in employees. These visual elements were brought to life thanks to Orbus Visual Communications, Astek Inc, TLF Graphics, and Skyline Design using Durst technology.
Durst's brand-new employee kitchen area
The evening was abuzz with employees eagerly showing their loved ones around the brand-new facility. There was also an outdoor tent where attendees could enjoy the beautiful summer evening while listening to live music from a local musician, sip on refreshments, snack on food from local vendors, and even play a game of Bocce.
The event also featured a ribbon-cutting ceremony where Durst North America President and CEO Tim Saur shared his excitement about the new building with the crowd.
Another graphic element that was featured is this timeline wall that showcases Durst's company history
“The idea of this building was to find a new location that we could show off to customers and prospects, and obviously it’s a beautiful building. And it was not the cheapest endeavor,” Saur laughed. “But we’ve been in the same place for almost 25 years and, to me this building is a lesson of making a little money, saving a little cash, and then eventually using that to pay for something like this. It’s like the used car you drove for 25 years. It served us well, but we needed a new one, and this is our new car.”
Saur explained that with the new facility, he wanted a place where his employees could walk to restaurants and do different things while also having an easier commute.
Saur also said that the building is also meant to represent Durst’s future growth, not only in print but also in the surrounding community as well.
“Lastly, I’ll say that our future is here. We intend to be in Rochester for our entire future, doubling the revenue, and building our company up while also being great neighbors and giving back to the community,” Saur said.
