Drytac Reveals New Advertising Product for Food Environments

BRISTOL, UK — November 15, 2018 — Drytac announces the launch of the ArmourPrint Emerytex and ArmourGrab combination counter mat solution. Having been previewed successfully at recent trade shows, the products are now available globally.

ArmourPrint Emerytex is a clear, heavy-duty, slip-resistant monomeric 15mm (381μ) PVC film with a matte pebble textured finish on one side and a smooth printable surface on the other. It has been approved by the FDA for incidental food contact, making it ideal for advertising applications in hospitality and retail environments. ArmourGrab is an 8mm (203μ) co-extruded white anti-slip film coated with a heavy coat weight, permanent, pressure sensitive clear acrylic adhesive. Used together, the two products create a food-safe counter mat solution ideal for eye-catching POP advertising.

Thanks to the slip-resistant qualities of both ArmourPrint Emerytex and ArmourGrab, these products can also be used for applications such as placemats and mouse pads. Their UV protection also enables outdoor use, while a moisture barrier protects the printed image and aids hygiene. No white ink is needed to create vivid and eye-catching counter mats as the white ArmourGrab backs the ArmourPrint Emerytex to eliminate the extra cost of printing with white.

The ArmourPrint Emerytex and ArmourGrab dual-product counter mat solution was previewed at the SGIA Expo 2018 in Las Vegas in October to more than 25,000 registered delegates.

"The combination of ArmourPrint Emerytex and ArmourGrab creates a solution that is both safe and effective as counter-top advertising in fast food outlets, convenience stores, bars and more," says Shaun Holdom, global product manager at Drytac.

"It's an innovative new design that attracted a lot of attention at the recent SGIA show and we're delighted to offer it to our customers worldwide."

Source: Drytac

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