Digital Delivers Innovative Fabric Printing Opportunities

By Joann Whitcher

Pat McGrew

Digital printing is a disruptive force for many traditional textile finishers and those new to the opportunity. Digital print technology enables short-run, small batch fabric designs for a new generation of designers while also driving fundamental changes in the supply chain as the industry addresses the demand for mass customization. Led by Pat McGrew, senior director, Keypoint Intelligence, InfoTrends Production Software & Services, “Digital Print + Workflow = Innovative Fabric Printing Opportunities” covers the growth trend in digital printing to help business owners make decisions about where to invest.

With a five-year growth trajectory of more than 20 percent, this is a technology opportunity that spotlights highly productive print technology from around the world enabled by innovations in material science and production workflow. The migration to digital textile printing – paired to available automation solutions – offers the opportunity to build the infrastructure for cost-effective Just-in-Time manufacturing capabilities. That is efficiency and optimization brands can take engage as they plan for sustainable business growth.