Digital Adoption in Printed Packaging Markets

InfoTrends, a division of Keypoint Intelligence, and SGIA partnered to put together a report on digital adoption in printed packaging. SGIA Expo will have two sessions laying out the findings of the report, both hosted by Bob Leahey, Associate Director at Keypoint Intelligence and Main Analyst for InfoTrends. The first of the two sessions is today at 1:30 pm in room N120.

Leahey has worked with the InfoTrends division of Keypoint Intelligence for more than 20 years. Over that time, he has done a lot of research on digital printing technologies. His experience in the industry has given him knowledge of printing technologies of the past as well as knowledge of present day technology. This knowledge helps in the research, allowing them to have a full understanding of the industry and more easily recognize trends. Leahey hopes to use his knowledge of the subject, the industry and of the report itself to help explain the findings of it to the attendees.

The report provides a multifaceted overview of digital adoption in printed packaging. The report contains both qualitative and quantitative research and descriptions of the findings. It will go over these finding in a few separate segments of the market: the corrugate, folding carton and flexible packaging segments.

Over the course of this first session and the second session — October 19 at 9 am in room N120 — Leahey will give a comprehensive summary of the findings in the report.