Commercial Interior Décor: Improving Patient and Customer Experiences
When it comes to healthcare situations, interior décor is about more than just branding.
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With the wide range of substrates available, there doesn’t have to be a compromise between function and design. | Credit: BrandArmour
“The idea was a background wallpaper with embedded triggers,” he notes, “for example, a map of the world on the wall. And a kid could take an iPad and go put it on ‘Paris,’ and … it would show a quick video.” The heart of the system was gathering the data at check-in, such as age and interests, to then ensure that when that child scanned an element, they received age-appropriate content, and if they scanned the same thing multiple times, they would get several different pieces of content.
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Toni McQuilken is the senior editor for the printing and packaging group.
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