Commercial Interior Décor: Improving Patient and Customer Experiences

“While temporary signage is very common in industries such as retail, it is new for provider facilities,” notes Gammon. “The impact of the pandemic continues to reverberate throughout every industry, and while the need for long-term social distancing or wayfinding signage remains to be seen, as provider facilities become more consumer centric, we will see an increase in wide-format signage to decorate and promote their services, as well as to create an atmosphere that is more inviting.”

Wide-Format’s Future in Healthcare

With all that in mind, the future of wide-format opportunities in the healthcare segment is a broad one. Creative providers can approach the problem from a variety of angles, and in the process become a valued partner for these facilities, allowing doctors and nurses to refocus their energy back on their patients instead of needing to worry about signage.