“Perfect color is not a realistic goal,” stresses Hutcheson. “It is always a compromise, and the concept of absolute perfection is elusive, to say the least. So many people are getting high quality color already, and they don’t realize how good it is. They think it should be better, and I want to slap them and say ‘do you have any idea how good this is?’ Considering all the variables, getting good color can be daunting, but with the right technology, it is simpler. It is virtually impossible to get bad printing these days,” he notes, but that doesn’t mean there isn’t always room for improvement, especially when it comes to keeping up with all of the changes to that technology and the shifting standards around color that printers are expected to stay ahead of.
- People:
- Don Hutcheson
- Jim Raffel
Toni McQuilken is the senior editor for the printing and packaging group.