Business Development Strategies Drive Growth and Profitability
Wide-format sign and display graphic providers’ websites and social media pages offer many examples of how companies are educating customers and prospects on opportunities. For example, Miller Zell’s website features many resources and tools to support customers and prospects use of sign and display graphics to create engaging customer experiences (Figure 2). The Atlanta-based company develops and implements end-to-end retail solutions — design, printing, installation, strategy, store design — and its website reflects that expertise.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
