Business Development Strategies Drive Growth and Profitability
Figure 2: Miller Zell’s website features many resources and tools to support customers and prospects. | Credit: Miller Zell
Attracting customers requires showcasing and promoting expertise through a variety of channels. The first thing most prospective customers do when researching a provider is visit their website or social media pages to learn more.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
