Business Development Strategies Drive Growth and Profitability
According to Strategies and Tactics Powering Wide-format Sales, sales growth leaders invest in a variety of customer facing content that combines digital, print, and social media. When asked how they promote and attract customers, the top methods that reported double-digit sales included websites (87%), social media (76%), and email marketing (58%). Other essential promotional and business development tactics are internet advertising (47%), SEO (42%), sponsorships (39%), signage (34%), and direct mail (34%).
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
