Business Development Strategies Drive Growth and Profitability
The research also finds that sales leaders actively educate customers and prospects on how they will benefit from their capabilities. They use samples, case studies, and events to network, strengthen relationships, and demonstrate how their capabilities will meet buyers ever-changing visual communication needs.
Powering Business Development with Content
A successful method used by organizations to support business development efforts is creating and sharing information customers and prospects value. Wide-format providers have embraced this practice as a way to establish market credibility, elevate brand awareness, and demonstrate expertise.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
