Business Development Strategies Drive Growth and Profitability
Successful wide-format print providers invest time and resources in their business development efforts. According to NAPCO Research’s study Strategies and Tactics Powering Wide-format Sales, firms reporting double-digit sales have marketing and business development strategies in place that define goals, incorporate customer demands in marketing messaging, build customer relationships, educate customers, and position their organizations as “knowledgeable industry leaders.”
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
