Business Development Strategies Drive Growth and Profitability
Figure 1: Customer Value Business Development Efforts | Credit: NAPCO Research
Buyers of sign and display graphics often select providers based on business development initiatives. According to a NAPCO Research survey of marketers that influence or purchase sign and display graphics, more than half select providers based on their ability to offer unique ideas to enhance what they purchase, and focus on customer education (Figure 1). A cornerstone of business development programs is customer outreach and education.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
