Business Development Strategies Drive Growth and Profitability
Wide-format sign and display graphic providers are pursuing many business development paths to grow sales, improve profitability, expand business operations, form partnerships, and enhance market positioning. Ongoing NAPCO Research surveys and reports identify these efforts as an essential component for building a successful sign and display graphic operation.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
