Business Development Strategies Drive Growth and Profitability
The bottom line: there are many business development opportunities for wide-format sign and display graphic providers to pursue. Those providers investing resources in business development efforts are reaping the benefits of enhanced market awareness, better sales results, more sales conversations, customer loyalty, productivity improvements, and profitability.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
